There are various sources you can use to get the latest YouTube market research information. Here are some options:
YouTube Creator Academy: YouTube offers a free online education program for creators called Creator Academy. They provide insights and research data to help creators understand their audience, content, and overall performance.
Google Trends: Google Trends is a free tool that provides insights into what people are searching for on Google and YouTube. It can help you identify trending topics and topics of interest for your target audience.
Social Blade: Social Blade is a website that provides analytics and data for YouTube channels and content creators. You can use it to research trends, growth rates, and other data for any YouTube channel.
Pew Research Center: Pew Research Center is a nonpartisan research organization that conducts public opinion polling, demographic research, content analysis, and other data-driven social science research. They often release reports related to digital media and trends, including YouTube.
Marketing and advertising agencies: Many marketing and advertising agencies conduct market research on YouTube and other digital platforms. You can search for agencies that specialize in digital media to get access to their research reports and insights.
It's important to note that the latest YouTube market research information may come at a cost and it may be targeted to specific niches or regions. Therefore, it's essential to determine your specific research needs and seek out relevant sources.